SEO or Search Engine Optimisation is a complex strategic procedure that combines various interconnected segments. Therefore, it shouldn’t come as a surprise to find out that for most business owners out there, SEO feels like a fairly new concept. It’s quite easy to ignore the minute details and thereby only work with surface-level SEO marketing and in this 21st century of digitisation – your SEO strategy can either make or break your entire online presence.
A good and robust SEO strategy ensures that your customers can find your business quickly on the internet and thereby aid you in standing tall amongst your competitors. And to do that you need to make sure that you implement the following crucial components in your SEO strategy.
The Critical Constituents That Make Up A Flawless SEO Strategy
1. Carrying Out A SEO Audit
Before you chalk out your SEO strategy you need to first know where you stand. Since you have no idea where to start, it can become quite a difficult task to measure your SEO ranking improvements. Times like these are when you need to rely on auditing your website because it will help you know and understand the places where there is room for further improvement. Contrary to popular beliefs, a full-on audit of your website can let you know of the following things:
● Whether the user-interface of your website is intuitive to use and reliable.
● Whether any persistent problems are leading to longer website load times.
● Whether the embedded links are working correctly.
● Whether the performance of the chosen keywords in-line with SERPs or Search Engine Results Page.
● Whether the web site's content is optimised enough to generate improved conversions.
A website audit is just like a website report card for your SEO strategy moving forward. Using such an audit report you can thereby create plans that will directly benefit your business.
2. Selecting The Correct Keywords
Most business owners tend to think that keywords are a complicated concept but the truth is keywords are nothing but just the words and phrases that customers tend to use when they search on the internet. When you plan on choosing your keywords, it should be noted that they should be based on the following factors:
It's essential that you only choose the keywords that your customers will be potentially searching for. Target keywords that have low competition which will greatly help you get faster results. Moreover, it's recommended that your keywords should be a mixture of short-tail, long-tail as well as local ones.
Local keywords involve the use of words such as ‘near me’ or name of the location, short-tail keywords are generally one-word while long-tail keywords are three to five words each. It should be remembered that even though short-tail keywords help you gain better results, the competition is also higher than long-tail keywords. So, you need to choose where your main focus should be.
3. Creating Spectacular Content
Website content and on-page SEO are two of the most important elements of a robust SEO strategy. It should be kept in mind that the website content should abide by the following cardinal rules:
● The content should educate the visitor on a particular subject.
● The content should provide answers to the questions they're looking for when they search on the internet.
● The content should provide solutions to a problem they might be facing.
● The content should offer further information to the visitors regarding any particular product or service.
Besides the above rules, your website content should also be interesting, captivating, engaging and should be easily shareable.
4. Opting For Mobile Friendliness
At the start of 2020, the total smartphone users around the world exceeded almost 4.7 billion. This means that smartphones are here to stay and it's high time you give importance to creating a mobile-friendly website. Furthermore, Google has also made changes to its algorithm which helps in prioritising mobile-friendly websites on the Search Engine Results Page (SERP).
The following considerations are taken to ensure that a website is mobile-friendly:
● The website has adaptable text that adjusts to small-sized displays.
● The website loads up quickly on mobile devices.
● The website’s images don't slow down its overall responsiveness.
If your website has all of the above adjustments, then you can easily expect Google to rank your website higher on the search engine results page.