While there is a ton of information going around the world when it comes to safeguarding against COVID-19, such as practising social distancing, washing your hands and the like – there are also similar concerns being raised when it comes to reducing the economic impact generally experienced by business owners, especially the SMB sector.
As a business owner, you have every right to be worried about and even may have the following questions in mind as well:
● Will COVID-19 highly impact my business?
● Is it advisable to market my business during such a period?
Times like these can only provide you with two options – either embrace the change or resist it. In case you’re planning to embrace it and thereby utilise the power of digital marketing to its full potential, then most likely you’ll appreciate the suggestions we are providing below.
Tips & Tricks To Utilise Digital Marketing In The Best Possible Manner During The COVID-19 Outbreak
1. Using The Correct Hashtags On Social Media
Social media usage is at an all-time right now and if you want your reach to be maximised, then using relevant hashtags is the only way out. Using such hashtags will not only increase your business’ outreach to its audience but also will showcase the credibility of your business is up-to-date with the current ongoings around the world.
The best way to go about this process is to select some of the popular hashtags trending on Twitter & Instagram and integrate the relevant ones with your social media posts and content. For example, if you have a restaurant business, you can start posting new delicious recipes for some of your menu items along with relevant hashtags such as #StayAtHome.
2. Finding Out Ways How Your Business Can Fit Into Such A Scenario
Relating your business to the general public norms is one of the critical tasks that you need to perform. Piggybacking on the previous suggestion – having a restaurant business means that you can start offering home delivery options for your customers. This will help in projecting your company or brand in a new light, bringing your business not only more revenue but also providing convenience to your customers since they don’t have to leave their homes.
By communicating such an important message to your potential customers, you’re letting them know that your business is doing everything it can to help them out. Such a move will be highly supported, acknowledged and appreciated by the customers, which will be a step in the right direction to create brand awareness.
3. Taking Advantage Of Customers Who Are Planning To Purchase During This Pandemic
It shouldn’t come as a surprise to see that many businesses are closed off right now due to COVID-19 lockdowns, thereby effectively narrowing the overall purchase options for the general public at hand – especially those who require goods & services. If you’re a business owner and is thereby keeping your business open during such a period, it’d be wise to relay the same information to your customers via social media & Google Advertising.
Continuing to keep your business function, as usual, will exude immediate goodwill that will set your business up for success post-COVID-19.
Therefore, contrary to popular misconception, the current period is not the time to stop your marketing agenda. Instead, it’s time to go in full force, trying to implement each procedure strategically.