When a crisis looms large around Planet Earth, humanity always steps up to defend themselves. All around the world, there are millions of businesses out there trying to make a positive impact on the current situation, which is prevalent due to the onset of COVID-19 pandemic. In case you're a business owner who is looking to create awareness about your brand but also intends to help the people-in-need, then you've arrived at the right place.
Empathy goes a long way for the reputation of a business in these tough times, which is why the following ethical behaviours will shape how your audience perceives your company in the future.
Ways To Make A Positive Impact As A Business And Thereby Expand Your Reach
1. Generate New & Exciting Offers For Your Customers
If you want to stand out from your competitors, you need to create offers that make sense in these desperate times. For instance, if you’re running a home tutoring business providing tuition classes to your students, then the best thing you could do right now would be to offer discounted video classes instead.
Such a process can easily be carried out with the help of video calls or live streaming, and there are multiple applications out there that would support your move. Your students will not only be happy to obtain educational classes right at the comfort of your home but also enjoy that sweet discount.
2. Provide Free Products Or Services
Being a business doesn’t mean that you always have to sell your products or services at a profit and bring in the revenues. Sometimes, giving away products or services for free, especially in these chaotic times, can usher in new audiences and will help you build a brand image.
For example, if you’re in the retail business then giving away free masks and hand-sanitizers to your customers will help your business bring in the goodwill – which will later help your company reach new heights.
3. Collaborating With Charitable Organisations
It should be noted that not every business out there in the world can fit well into the current pandemic situation which is why collaborating with a charitable organisation will help you channel your efforts efficiently.
You can start by donating some part of your business' profits to your nearest charitable organisation, thereby helping the organisation to meet its ends – such as providing food and supplies to the poor & needy people.
4. Offering Guidance And Support
Not all businesses have the capability or financial resources to offer free products or services and understandably so because of the current economic recession. But, what these businesses can do is to provide support and guidance to its customers – mainly via email newsletters. However, such an opportunity should not be mistaken as a way to promote your business and spam your customers’ inboxes.
Simple things, such as keeping your customers updated regarding the latest news about COVID-19, tips & tricks to stay safe, motivational poems & quotes, linking your customers to potential charitable organisations for donations and the like, will prove to be immensely useful.
5. Manufacturing Products That The World Needs The Most
In case you're a business owner who has the necessary resources to turn your current assembly line into manufacturing other products that will assist in the right manner for the pandemic, then, by all means, you should go ahead with the same.
There are multiple companies out there who have been doing such philanthropic work, for instance – Ford & General Motors teamed-up to build ventilators for the medical sector. Similarly, a computer and gaming peripherals manufacturing company known as RAZER shifted their assembly lines overnight for the production of N95 masks.
No wonder customers are humbled to see so many businesses out there stepping up at the right time and thereby precisely helping humanity. It should be remembered that any kind of positive impact will be good for your business – doesn't matter if it's big or small.